How Is AI Impacting Music Licensing?

Adapting to the AI music era will require strategies for music industry professionals to survive this shift. As if the music industry and licensing were not complex enough, AI’s influence has brought a new wave of opportunities and dilemmas. 

Positive Impacts of AI on Music Licensing

Let’s explore how AI positively impacts music licensing:

  • Increased Efficiency in the Licensing Process: AI can automate and streamline music licensing. It can swiftly process the vast amounts of data involved in licensing negotiations. This can make the process more efficient and less time-consuming. This efficiency benefits everyone involved – musicians, record labels, music sync companies, and those seeking to license music.
  • Improved Accuracy of Royalty Distribution: AI’s ability to accurately track when and where a song is played or streamed online ensures precise royalty distribution. This level of detail is nearly impossible for humans to accomplish. Helping to create a surefire way for artists to get fair compensation for their work. So, next time you hear your favorite tune playing on your favorite streaming platform, give a little shout-out to our AI friends. 
  • Proactive Copyright Infringement Detection: In the realm of digital content, AI can scan and analyze massive amounts of digital content for potential copyright infringements. By identifying unlicensed music usage, AI can help protect the rights of musicians and composers. This will ultimately lead to fairer revenue allocation.
  • Personalized Music Recommendations: Have you ever wondered how platforms like Spotify and Apple Music can “guess” the songs you’d potentially like? Well, it’s all in the power of AI. These mechanical masterminds can learn user preferences to suggest music. Increasing exposure for artists and potentially boosting licensing revenue.

Negative Impacts of AI on Music Licensing

But as they say, every coin has two sides, and AI doesn’t seem to be an exception. Let’s discuss the possible negative impacts AI can have on music licensing:

  • Potential for Job Displacement: As AI streamlines the licensing processes, there’s concern that jobs within music licensing could be threatened. The reason is simple – If AI can handle administrative work more efficiently, fewer human workers may be needed.
  • Issues With AI-Created Music Ownership: If AI creates a song, who owns the rights? Does the creator of the AI system own it? Or perhaps the user who generated the music using the AI system? Maybe both? Or none of them? This ambiguity can complicate licensing and royalties.
  • Copyright and Licensing Infringements: AI-generated music can inadvertently infringe upon existing copyrights. Despite efforts to ensure compliance, there is always a risk. AI algorithms may generate compositions that closely resemble existing copyrighted works. This can quickly lead to legal disputes and licensing complications.
  • Potential Revenue Loss for Artists: As AI becomes more capable of producing music, the demand for human-produced music could decline. This could potentially unravel a string of lower licensing fees and royalties for human artists and composers.

As AI reshapes the musical world, adapting to the AI music era will require strategies. Artists, composers, and music industry professionals should take strategic steps to remain competitive. Below are some strategies that can help you navigate the changing landscape: 

1. Embrace AI Music Tools

It might seem obvious, but AI-powered tools can in fact assist in different stages of the music production process. This can help with adapting to the AI Music Era from composition and performance to mixing and mastering. Here are some AI tools you can try out to create music.

  • Amper Music: Amper is an AI music composer, performer, and producer. It allows you to create and customize original music, even if you don’t have musical expertise. You can control the music’s mood, style, and duration. The AI takes care of the composition and production.
  • AIVA (Artificial Intelligence Virtual Artist): AIVA uses deep learning to help you compose emotional soundtracks. This can be for films, video games, commercials, and other forms of media. It analyzes the compositions of classical composers to generate unique pieces.
  • LANDR: LANDR provides AI-powered music mastering. It can analyze music and apply specific adjustments like equalization, compression, and stereo enhancement to improve sound quality. 
  • OpenAI’s MuseNet: MuseNet is a deep learning model. It can generate 4-minute musical compositions with up to 10 different instruments. It can create music in a variety of styles, from Mozart to the Beatles.
  • Orb Producer: The Orb Producer Suite 3 is an AI-powered software that allows you to experiment and enhance your musical creativity. You can explore, build, and create patterns, melodies, and basslines using its AI technology.
  • Strofe: Strofe uses AI to generate original music according to your choice of mood – spooky, sad, chill, happy, or spirited. And the features don’t end there. It also allows you to tweak these musical creations with its mixing and mastering tools.

Each of these tools uses AI in a unique way to help artists create and produce music. They open more opportunities for you to improve your creative process. Thus enhancing productivity, and adapting to the AI music era.

2. Upskill and Reskill

Well, it seems like AI is calling for a musical upgrade. Musicians are going to need more than just catchy melodies to stay in tune with the times! In other words, with the rise of AI in the music industry, data literacy skills are becoming increasingly important. 

AI is here to help you create music that might be outside of your traditional skill set. Increasing your versatility and broadening your appeal will be key. But only when you know how to use it. 

Understanding how these AI technologies work can also greatly benefit your pro standing in the industry. Stay well-versed in AI music tools, and music licensing. Knowing copyright laws to avoid legal issues and ensure you are properly utilizing this technology. 

Moreover, reskilling can offer long-term security in this rapidly changing job market. As AI automates more tasks, certain roles may become less relevant. But that doesn’t mean it’s the end. Innovation quickly leads to new roles and opportunities. 

For instance, it might sound like a futuristic job description, but there may soon be a growing demand for pros specializing in AI ethics. This role involves ensuring that AI is used responsibly in the music industry. 

3. AI for Marketing and Engagement

AI can create personalized marketing campaigns. Track audience engagement, and predict trends. One example is using AI to analyze data from social media and streaming platforms. 

This strategy can help you gain insights into your audience’s preferences and listening habits. You can then use this information to create more targeted and effective marketing strategies.

4. Leverage AI for Music Licensing 

AI can simplify the music licensing process and ensure fair compensation. Take advantage of these tools to license your musical works more efficiently and potentially reach a larger audience.

5. Stay Updated and Network

AI’s impact on the music industry is rapidly evolving. Staying updated on the latest developments is crucial. Join AI and music industry forums, explore blogs, and attend relevant conferences. Network with professionals in the field to learn about the latest AI tools, techniques, and trends. 

If there’s one thing I truly wish for you to remember from today, it’s this: Knowledge is power, and you can leverage it by embracing AI. Gain a clear understanding of its implications in the music industry. This knowledge will enable you to stay competitive in the rapidly changing landscape, ensuring your continued success.

Blog written by
Zach Norton